Search Ads vs Banner Ads

When it comes to running ads on your website, you have several different options. Two of the most popular are search ads and banner ads. These two types of ads both have their pros and cons. If you’re new to the online advertising game, though, you may not know how these two types differ or know which one is right for you.

What Are Search Ads?

Search ads are sometimes referred to as pay-per-click or PPC advertising. With these ads, you partner with a search engine and agree to pay that company a small fee every time someone clicks on your ad. You select a number of keywords that describe your website. The more popular a keyword is, the more you’ll pay to have your website shown as a good result for any search involving that keyword. The keywords do have to be related to your website, though.

In search engines such as Google, users will see search ads as the first few results whenever they do a search. That means they’re much more likely to click on one of these ads than they are to scroll down.

How Do Banner Ads Differ?

Banner ads, also called display advertising, differ in a few ways:

    • The ad is shown as a graphic on another website.
    • Users don’t search for anything; instead, your banner ad may appear on related websites.
    • Banner ad code may look at where a user has been and display ads related to their history.

Need Help Determining the Right Type of Advertising?

Which type of ad is right for you? Most businesses actually use both search ads and banner ads because they target different audiences. Search ads will bring in users who are searching for your particular products and services, while banner ads will help get your information in front of users who are browsing the internet.

Whether you choose search ads, banner ads, or both, what’s important is that your ads are effective at compelling users to click on them. That’s where Veom Infotech can help. Click here to see what we can do for your digital marketing plan.

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