Once you have your business profiles set up on Facebook or LinkedIn and you’ve made a few posts, you might notice the “boost” button. By boosting a post or sponsoring an update on LinkedIn (both of which are the same thing), you can get more views by paying a small fee. You determine how much you want to pay, which in turn determines how many people will see your post. The more you’re willing to spend, the more people you’ll get in front of. You can even narrow down your target audience by a number of factors, including the following:
The key to boosting your posts or ads on either Facebook or LinkedIn comes in knowing what to boost and when to boost it. You certainly don’t want to pay to boost every post you make. Some of your posts are likely to not be as informative, important, or persuasive as others. If a post isn’t going to make people interested in visiting your page and learning about your business, it’s not worth boosting. Posts that are aimed at your existing followers or customers are also usually not the best to boost.
On the other hand, a post designed to draw in new customers or get people interested in something are good to boost. These posts can help grow your business, especially if you boost them at the right time. Boosting before a sale, important event, or holiday is often key to increasing sales.
This is another important question. Some people would say, “go big or go home,” meaning that spending anything under $100 isn’t worth it. Others might say to start small and stick to your budget. It’s a tough call, and it often depends on what your audience is and what kind of marketing plan you have.