Is your website not bringing in the sales you’d like? There may be something keeping it from reaching its full potential that you might not be aware of. Here are five of the things that could be hurting your website without you even knowing it.
In today’s fast-paced world, people want things instantly. This is especially true online. If your website takes longer to load than your competitors’ sites, people may be clicking away before they even see what you have. Take a look at these statistics related to load times:
What can you do? Take a look at the content you’re loading. Too many large images, scripts, videos, and other media can bog down your load time.
People expect websites to be mobile friendly. If your site doesn’t display correctly on a wide range of devices, you’ll lose customers. Have your website built using responsive code that adapts to the device being used.
If someone can’t get around on your website without trial and error clicking, it’s probably too confusing to navigate. Make sure all of your links are easy to find, clearly labeled, and take customers to pages they expect.
If a potential customer visits your website and a video or audio immediately starts playing, they’re likely to close their browser. This is especially true if they’re at work or trying to listen to something else. Make sure your video/audio content never starts up right away, or if it does, it’s muted until the visitor decides otherwise.
Do you know what you’re doing with your website? It’s more than just your online store—it’s also a huge marketing tool! If you didn’t design and build your site from the ground up for marketing, it may not be doing its job. Let us help you out with your digital marketing and website design. Contact Veom Infotech today to learn more.